The Power of WhatsApp Cloud API for Property Closers
Indian property buyers live on WhatsApp. Sharing project brochures, price lists, and payment schedules via WhatsApp produces 8x higher engagement than traditional email or SMS.
Best Practices for Real Estate WhatsApp Marketing
- Use pre-approved WhatsApp templates with dynamic variables (buyer name, project name).
- Include interactive CTA buttons like "Book Site Visit", "View Floor Plan PDF", or "Talk to Advisor".
- Ensure strict opt-in compliance to maintain high phone number quality ratings on Meta Business Manager.