Real-Time Sales Funnels, Source ROI &
Agent Performance Reports
Stop guessing where your marketing money goes and who is closing deals. Smattio provides clear, actionable reporting on marketing source ROI, sales rep closing conversion, follow-up compliance, and stale lead risk.
Flying Blind on Real Estate Ad Spends & Team Output
Without real-time data aggregation, real estate businesses waste budget on underperforming channels and fail to diagnose sales leaks.
Pouring Ad Budget into Low-Converting Portals
Brokers spend heavily across 99acres, Magicbricks, and Meta Ads every month without knowing which specific source generates real site visits versus junk numbers and unqualified budget seekers.
Track total leads received, closed deals, and conversion percentages per marketing portal, helping you allocate ad capital where deals actually close.
No Visibility into Rep Activity vs Closures
A rep may have 200 assigned leads but fail to close because they only call 20% on time. Without objective compliance tracking, agency leaders cannot coach struggling agents effectively.
Inspect exactly how many scheduled follow-ups each rep completed on time vs missed, and correlate activity directly with closed revenue.
The Real Reports Built into Smattio CRM
Explore the production-ready reports and metrics available to your agency managers.
Source ROI & Conversion
Breakdown of every lead source: total leads captured, closed units, and percentage conversion rate across custom date ranges.
Rep Performance Leaderboard
Evaluate sales users by total assigned leads, contacted count, closed deals, and individual conversion percentages.
Follow-Up Compliance
Measure operational sales discipline: total follow-ups scheduled, on-time execution count, missed count, and compliance percentages.
Stale Leads & Flow Trends
Identify leads inactive for over 7+ days, track daily and monthly lead inflow volume, and export clean CSV data for external audits.
Make Decisions Based on Facts, Not Guesses
Unlock higher marketing efficiency and operational clarity across your sales team.
Optimize Marketing Budget
Cut ad spend on low-yield portals and double down on campaign sources that consistently produce qualified property buyers.
Reward Top Closers
Accurately identify your top performers with transparent closed-deal leaderboards and objective performance metrics.
Plug Sales Leaks
Surface stale leads with zero follow-up activity before they buy from competitors, giving managers time to intervene.