Manage Your Real Estate Agency's
Leads and Sales Team in One CRM
Agencies juggle multiple advertising channels, dozens of sales agents, and hundreds of incoming property inquiries. Smattio provides agency owners and team leaders with complete operational visibility, automated distribution, and performance tracking.
What Agency Leaders Need to Know Every Day
Managers need to know which leads are being worked, which follow-ups are due, and how each salesperson is performing. Without software automation, agency leadership operates in the dark.
Which Leads Are Being Worked Right Now?
Ad spend delivers dozens of buyer inquiries daily. If an agent delays calling or leaves inquiries untouched, prospects turn to rival agencies before a team leader even realizes the delay.
Track real-time lead status updates. Team leaders see exact first-contact timestamps, outbound call records, and stage progressions as they happen.
Which Follow-Ups Are Due or Overdue?
With hundreds of active prospects across twenty sales executives, overdue reminders go unnoticed until deals slip away permanently.
Team leaders can inspect team-wide Today and Missed follow-up queues, identify overdue commitments instantly, and reallocate tasks when agents are overloaded.
How Is Each Sales Representative Performing?
Manual agent reviews rely on verbal claims or self-reported Excel sheets that often mask low activity or cherry-picked lead behavior.
Compare sales reps across concrete metrics: outbound call volumes, site visit booking rates, average first-contact time, and final unit closures.
Are Portals Generating Overlapping Duplicate Leads?
When running campaigns across 99acres, Magicbricks, and Meta Ads, the same buyer often submits forms on multiple portals, triggering conflicting calls from different agency reps.
Smattio identifies matching mobile numbers across portals instantly, merging new inquiries into the primary lead card and notifying the existing assigned salesperson.
Agency Lead Distribution & Escalation Lifecycle
How Smattio enforces team discipline from campaign delivery to executive reporting.
Engineered for Multi-Agent Real Estate Companies
Robust controls, transparent distribution, and actionable team management tools.
Multiple Sales Users & Teams
Structure users into sales divisions, project sub-teams, and management tiers with strict role permissions.
Rule-Based Lead Distribution
Distribute leads by agent attendance, current workload, project specialization, or round-robin rotation.
SLA Auto-Reassignment
Establish agency response standards. If an executive does not call within your specified window, reassign the lead automatically.
Call Activity Oversight
Monitor outbound call frequency, connected call minutes, and logged dispositions across all executives in real time.
Team Follow-Up Visibility
Ensure no client commitment falls through the cracks by checking team-wide overdue tasks directly from the manager dashboard.
Lead Source & Campaign ROI
Identify which advertising portals deliver actual site visits and revenue, allowing agency directors to optimize marketing budgets.
Core Smattio Modules for Real Estate Agencies
These platform modules power the agency management workflow.
Connect Your Agency Advertising Channels
Route buyer enquiries from 99acres, Magicbricks, Meta Lead Ads, and WhatsApp straight to your sales roster.
Meta Lead Ads
Capture buyer enquiries instantly from Facebook and Instagram sponsored property ads via real-time webhooks.
WhatsApp Cloud API
Trigger verified brochure templates, automated welcome messages, and instant rep alerts via official Meta Cloud API.
99acres & Magicbricks
Ingest property portal enquiries automatically with secure token authentication and project mapping without CSV exports.